Has to popularity of Facebook created a countertrend to move away from it? Maybe so, based on recent research on Social Media usage from New York University.
Many Facebook refusers actually revel in their difference from the mainstream, seeing it as a mark of distinction, superior taste, and identification with an elite social stratum
This again is a great example of the popularity of one thing (Facebook in this case) creating a countertrend of people who don’t want to follow the crowd. The interesting question is whether these people would be happy using another social network (Google+ ?) or whether they have rebelled against the whole category of social media networks?
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